

SETTING SIGNATURE IN OUTLOOK FREE
Craft the perfect email Always have the best messaging at your fingertips Try Yesware Free The point here is that there is a right and a wrong way to plan and design your email signature - and the right way will generate a lot of opportunities for your business. Now, this isn’t to say that you absolutely must include a banner, or bright colors, or even any images at all. Look at that difference! The reader’s eyes are immediately drawn to the signature box, where they’re called to engage further with the brand. The following email was sent with an optimized and carefully crafted signature, with the CTA built-in. Worse than that, though, is the fact that the reader devotes almost no attention to the call-to-action underneath the signature. Notice the way the reader’s attention splits between the sender’s contact information and their company details - this information could certainly be better streamlined, to say nothing of its style or design.

Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature.

In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you. In many ways, it is akin to a digital business card for new contacts. Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient. How Yesware Can Help Your Team Better Manage Your Emails.5 Examples of Email Signatures to Copy and Paste.
SETTING SIGNATURE IN OUTLOOK HOW TO
